Digital Distribution: The Golden Age of Music Recording

Written January 16th, 2014 by
Categories: Music Industry

Digital Distribution Tips


The Golden Age of Music Recording

Digital Distribution is to the recording industry what “Golden Age of Radio” was to radio in the early days. Our current age has even been called “The New Golden Age” due to the advent of internet radio and other platforms, and the ease by which musicians and publishers can promote and publish their ideas and musical works to the world. But how do you do it? Where do you start? With so many new sales platforms emerging, it is hard to know which ones to use.

Digital Distribution

Here are a few tips for the budding musician or recording artist to take advantage of this new golden age of music recording and effectively distribute your works:

  1. Don’t try to be all to everyone. In other words, don’t try to get on every single platform just because they are there. Instead, focus on one or two which are proven to work. In the old days of record album distribution, you didn’t see musicians all trying to get on every label, did you? The same is true of digital distribution. While it’s true that being on more platforms gets you more coverage, you can cover most of the same ground with one highly effective platform that reaches millions, rather than five that reach only a few.
  2. Consider your budget. Think about how much you can spend and how big you want to go. Think of your music career like a business. Only spend what you can afford at first, then increase marketing efforts as you grow.
  3. Focus on the “big guys.” If you had had a chance in the 1970′s to have been on Arista Records, MCA, or RCA, would you have done it? The same is true today.  You need to go with the big labels, that is, the big online digital distribution channels that know how to move your songs and get people interested.
  4. Make a professional mix. Before you start distributing, make sure you have a great mix. You do that by practicing professional recording techniques, either in your own studio, or by hiring someone who knows what they are doing, and the subtle nuances of professional audio mixing and recording, to accomplish this for you. So, before you start petitioning iTunes and Amazon to sell millions of copies of your mp3, make sure the quality is outstanding.
  5. Network with other musicians. By contacting others who are trying to do the same thing you are, you can build a network of fellow artists who can help promote you on their blog or social media. You may also learn valuable tips that will help you with your music career.
  6. Decide on types of media. You may only want to promote and distribute mp3s, or you may opt to also have CD’s created. While CD’s are on a down slide lately, they are still a popular option. And this allows you to create unique artwork for your “album” and offer a hard copy version to your fans. You just need to decide if you want to make the investment to include hard media.

When working up an effective digital distribution plan, start with a good mix. Decide what your budget is, whether you will house both CD’s and mp3s, or just digital files. Network with others, and find a professional duplication service. When you start trying to promote yourself on a larger scale, you may find your budget increasing. Be ready for this by planning ahead, and asking the advice of the experts.

If you need advice on how to get started in your digital distribution plan, visit us on the web at or at We are experts in CD/DVD duplication and distribution. We love to see musicians thrive!

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